Mistrust your senses. Your nose follows the story.
Soapy bubbles Foam ball Beach skin Mossy forest
This perfume was designed for the second issue of Nose Magazine to explore the influence of imagery on olfactory perception. In a small, informal experiment, the same perfume was presented to participants as two different scents, each paired with its own visual cues. People were then asked to describe what they smelled. Although the perfume was identical in both cases, responses varied widely.
The full experiment can be found in Nose Magazine Issue 02, p.g 27-31.