For Nose Magazine Issue 02 we designed a perfume to explore the influence of imagery on olfactory perception. In a small, informal experiment, the same perfume was presented to participants as two different scents, each paired with its own visual cues. People were then asked to describe what they smelled. Although the perfume was identical in both cases, responses varied widely.

Thank you to our lab guinea pigs. The experiment can be found in Nose Magazine Issue 02, p.g 27-31.